Welcome to IN TOUCH OUTDOOR’s Blog, where you will get updates on the happenings – and sometimes not happenings - of out-of-home advertising in South Africa. To the uninitiated, “out-of-home” is the word used in the media industry for above-the-line outdoor media, which really actually only means things like:
- billboards
- bus shelters
- roadside hoardings
- wall wraps
- airport advertising
- taxi and other vehicle branding
… and sometimes some wacky stuff where clients can brand and display their wares to the public.
IN TOUCH OUTDOOR’s position in this unique and specialised media field, is to put together outdoor media plans for clients and agencies, or assist them in sourcing additional information to what they already have, and then to see these through client presentations, mapping, selection, shortlisting, negotiation, placement and final execution of campaigns. Lots of words…. lots of steps…. and 15 years experience in doing just that!
Our clients include national brands, small businesses, quirky characters, ad agencies and media houses; if you or your brand want to be seen out there, chances are we can match your budget and brief to recommended media, and get it done for you!
Margie Carr: In Touch Outdoor
